SEO, or Search Engine Optimization, is important in the first step of digital marketing for several reasons: Increased visibility: SEO helps to increase your website's visibility on search engine results pages (SERPs). This can lead to more traffic to your website and more opportunities to convert visitors into customers. Cost-effective: SEO is a cost-effective way to drive traffic to your website compared to other forms of advertising such as pay-per-click (PPC) advertising. Improved user experience: SEO helps to improve the user experience of your website by making it easier to navigate, faster to load, and more mobile-friendly. This can lead to increased engagement and lower bounce rates. Targeted traffic: SEO helps to attract targeted traffic to your website by optimizing your website for specific keywords and phrases related to your business. This can lead to higher-quality leads and increased conversions. Long-term benefits: Unlike other forms of advertising, SEO has long-term benefits. By consistently optimizing your website and producing high-quality content, you can maintain a high search engine ranking and continue to attract traffic to your website over time.
SEO basics and before determining keywords and starting to work on keywords should be done simultaneously with website development, things like: